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Lilli Gordon's company is a skin care specialist.
July 17, 2018
By: Christine Esposito
Editor-in-Chief
Procter & Gamble is adding to its beauty coffers. The company has reportedly purchased First Aid Beauty, the skin care company started in 2009 by Lilli Gordon. While there is no official word from P&G yet, sources say the deal is valued around $250 million. One of FAB’s top-sellers is its Ultra Repair Cream. Earlier this year, the firm rolled out new Ultra Repair Tinted Moisturizer Broad Spectrum SPF 30. P&G’s beauty stable includes SK-II and Olay....
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